Description
Product Description
Don’t settle . . . SUCCEED in the right career! Are you stuck in an unsatisfying job? In the wrong profession? An industry that just isn’t a fit? Get unstuck! Land a new career—one you’re genuinely passionate about. Switchers helps you realize that dream. Written by celebrated career coach and psychologist Dr. Dawn Graham, the book provides proven strategies that will get you where you want to go. The first step is to recognize that the usual rules and job search tools won’t work for you. Resumes and job boards were designed with traditional applicants in mind. As a career switcher, you have to go beyond the basics, using tactics tailor-made to ensure your candidacy stands out. The book reveals how to:
Understand the concerns of hiring managers—and think like they do
Craft a resume that catches their attention within six seconds
Spotlight transferable skills that companies covet
Rebrand yourself—aligning your professional identity with your new aspirations
Reach decision-makers by recruiting “ambassadors” from within your network
Nail interviews by turning tough questions to your advantage
Convince skeptical employers to shelve their assumptions and take a chance on you
Negotiate a competitive salary and benefits package—even as a “newbie” to the field Career changers face unique challenges that demand fresh approaches.
Packed with psychological insights, practical exercises, and inspiring success stories, Switchers helps you leap over obstacles and into a whole new field. Want to pull off the most daring—and fulfilling—career move of your life? Read Switchers.
Review
'Changing careers can be stressful. But Dr. Dawn Graham's brilliant new book puts you in control of the process. She provides the proven, research-based strategies that will help you stand out, get noticed, and get hired.' --Dorie Clark, author of Reinventing You and?Stand Out, and adjunct professor, Duke University's Fuqua School of Business?
'Switchers?is one of the best career books that I've read in years. Dr. Graham explains the little-known psychology behind the hiring process; she helps demystify the job search process as a whole; and her insights and truly meaningful advice will help career-changing job searchers at all levels!' --David Cooley, Director, Alumni Career Services, and Career Coach at UCLA Anderson School of?Management
'A successful career change requires both an internal search and an external search. Switchers is that unique guide that helps you to manage both dimensions. As a psychologist, Dawn can help you overcome internal obstacles and fears of change. As a career coach to business professionals, Dawn also gives you the tools to convince an employer that you are the best person for the job, even if you don't have the experience specified in the written job description.' --Roy Young, CEO and Founder of Beyond B-School
'It is rare to find a career book that is both inspiring and practical, but Dr. Dawn Graham has hit the bullseye with Switchers. This is a must-read for anyone who could use the help of step-by-step tools and strategies toward changing their career. Perfect book to give to someone who needs a career switch or is currently experiencing one.' --Dr. CK Bray, CEO, Adaption Institute, and author of Best Job Ever
'If you want to be a career 'switcher', you absolutely must read this book. Dawn Graham has it all. She is a former recruiter, a professor at the Wharton School and the host of Career Talk on Sirius XM. If she doesn't know how to impart strategies for your career change, I don't know who can. Among other things, Dawn shows you how to first craft you plan before you execute (because once you're clear on the goal it's far easier to make it come true); she explains how to network your way into your new career with 'Ambassadors'(which is essential in today's job market); and she tells you what you need to know to nail the interview. Best of all, Dawn will also make you smile as you learn. Don'