Description
Product Description
Create clear and convincing strategic plans, executive briefings, research reports and other boardroom-style slides. In the first book of its kind, author Bruce Gabrielle reviews 40 years of research from fields as diverse as information design, neuroscience, cognitive science, education, advertising, graphic design and the legal profession to learn the secrets of using visual communication to powerfully influence in the boardroom. Based on how the mind works, the MindWorks Presentation Method shows you how to create business slides that are clear, professional-looking and convincing, and can be your secret weapon for selling ideas like never before and winning in the idea marketplace.
Review
This book changed my way of thinking about PowerPoint and how to use it. I strongly urge you to pick up a copy and give it a read.
- Chris Witt, Author, Real Leaders Don't Do PowerPoint
This is the thinking person's book on PowerPoint presentations. Full of interesting, important, innovative and--at times--provocative ideas that can elevate any corporate presentation.
- David K. Farkas, Ph.D., University of Washington
...grabbed and held my attention. You'll learn plenty of new techniques from this book. I know I did. This one's a keeper.
- Michael McLaughlin, Management Consulting News
Where Bruce's book excels is in its relevance to the way that business gets done. He helps you identify what you should communicate and what can be left out...all with the goal of being as effective as possible.
- Jeremy Epstein, Never Stop Marketing
From the Back Cover
Learn the new language of business in the boardroom.
The rulebook that should come with every copy of PowerPoint.
In the first book of its kind, author Bruce Gabrielle reviews 40 years of research from fields as diverse as information design, neuroscience, cognitive science, education, advertising, graphic design and the legal profession to learn the secrets of using visual communication to powerfully influence in the boardroom. Based on how the mind works, the Mindworks Presentation Method shows you how to create business slides that are clear, professional-looking and convincing, and can be your secret weapon for selling ideas like never before and winning in the idea marketplace.
"Finally, we can graduate from ad-hoc and rule-of-thumb advice to a scientifically proven method for really winning in the idea marketplace."
- Zubair Murtaza, Sr. Director, Microsoft Corp.
"An outstanding resource for executives. This book presents fundamental principles for creating visuals that communicate and sell ideas in the boardroom and beyond."
- Tonya Fuhs Wallace, Director, Leadership Development at Chicago Booth
"Practical advice to enhance your ability to persuade, influence and inform in today's business world where PowerPoint is an essential business and communications tool."
- Gerardo A. Dada, Sr. Director, Baraarvoice
About the Author
Bruce Gabrielle is president of Insights Works, a market research firm specializing in the high technology industry, where he regularly creates and presents boardroom-style slides to executives. Gabrielle leads workshops on the Mindworks Presentation Method for businesses, consulting firms, associations and educational institutions.