Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud

Product Description Turn an effective sales force into one that is truly outstanding. Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople who understand earnestly how they make a difference to customers outperform their more quota-driven counterparts. This book shows executives, managers, and aspiring sales leaders how to find your NSP and create a sales force of True Believers who drive revenue and do work that makes them proud.     *    Explains why sales organizations with a clearly stated Noble Sales Purpose (NSP) dramatically outperform sales organizations driven by numbers alone     *    Details how to find your NSP using a simple three-part formula     *    Shares how to use NSP to make your salespeople more assertive, focused, and profitable In an era where most organizations believe that money is the only way to motivate salespeople, Selling With Purpose offers a sustainable and exciting alternative. From the Inside Flap Using hard data and compelling field stories, Selling with Noble Purpose explains why salespeople who genuinely understand how they can make a difference for customers consistently outsell their more quota-driven counterparts. Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager, or aspiring sales leader, you'll discover how to find your NSP and create a sales force of True Believers who drive revenue and do work that makes them proud. In Selling with Noble Purpose, you'll learn: Why sales organizations with a clearly stated NSP dramatically outperform sales organizations driven by numbers alone How to find your NSP using a simple three-part formula How to use NSP to make your salespeople more assertive, focused, and profitable How sales managers unknowingly sabotage NSP The magic question sales managers can use to get even mediocre people thinking like top-tier performers Why 90 percent of traditional sales training programs are forgotten within a week and why NSP training sticks with salespeople forever In an era where most organizations believe that money is the only way to motivate salespeople, Selling with Noble Purpose offers a sustainable and exciting alternative. From the Back Cover "If you sell based on a deep mission and purpose, revenue will follow. As Lisa Earle McLeod explains in this remarkable book, you have to start with how to change another life . . . then work back from that purpose." ―TOM RATH, bestselling author of StrengthsFinder 2.0 Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong. A single interview with a top-performing biotech salesperson led sales leadership consultant Lisa Earle McLeod on a six-year quest to undercover what goes on inside the minds of top-performing salespeople and how leaders can replicate that mindset across their organizations. McLeod discovered that salespeople who sold with noble purpose―who truly wanted to make a difference to customers―consistently outsold salespeople who were focused on sales goals and money. More than 10,000 hours in the field with top sales performers from organizations like Apple, Kimberly-Clark, and Merck revealed that a Noble Sales Purpose (NSP) is the difference between a sales force that's merely effective and one that's truly outstanding. Selling with Noble Purpose shows you how to ignite the True Believer that lurks in the heart of every salesperson. Because as much as salespeople want to make money, they also want to make a difference. About the Author LISA EARLE McLEOD is a sales leader