Product Description PREVAGE Anti-Aging Daily Serum 2.0 is the next generation of our #1 anti-aging serum. Now with 4X the antioxidant power,* PREVAGE 2.0 with supercharged antioxidant Idebenone is boosted by 10 new powerful ingredients to help visibly reverse aging signs and protect against environmental damage for younger-looking skin. 100% showed a clinical improvement in radiance, photodamage and the overall look of skin.** This age-defying serum works instantly and over time to correct, protect and perfect the look of skin.*** *Based on an in vitro study of new PREVAGE Anti-Aging Daily Serum 2.0 vs. existing Daily Serum. **Based on a clinical study of 32 women after 12 weeks. ***Based on a consumer study of 55 women after one month. Brand Story Elizabeth Arden’s mantra was: “To be beautiful is the birthright of every woman.” A trailblazer, she opened the Red Door Spa in 1910 and launched several skincare and beauty lines. Today, she empowers women to make their mark.