America’s #1 detergent*, now even better. This Tide liquid laundry detergent has an improved formula engineered to attack tough body soils. Tide’s HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles. Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash. Available in Original and Clean Breeze scents. The Tide clean you love is also available in Tide PODS laundry pacs. * Tide, based on sales, Nielsen laundry detergent category
- 10x the cleaning power ( stain removal of 1 dose vs. 10x doses of the leading liquid bargain brand)
- Tide Plus Ultra stain release formula that helps remove 99% of everyday stains vs. Tide Original.
- Amazing Tide clean from America's #1 detergent based on sales (Nielsen laundry detergents - Total US xAOC - Vol. Sales latest 52 weeks withe 1/21/2017)
- #1 recommended by washing machine manufacturers (based on co-marketing agreements)
- Measure with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.