4K HDR has never felt more real, with true-to-life contrast and enhanced viewing angles, powered by the all-new Cognitive Processor XR™. Full Array LED enhanced by XR Contrast Booster 10 delivers an ultra-realistic picture with deep, detailed blacks and refined peak brightness. See an amazing picture from anywhere in the room with X-Wide Angle and X-Anti Reflection technologies.
- COGNITIVE PROCESSOR XR – Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.
- XR TRILUMINOS PRO - Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.
- FULL ARRAY LED & XR CONTRAST BOOSTER 10 – Precisely controlled backlighting brings out real-life depth and detail with deep blacks and high peak brightness.
- GOOGLE TV – Seamlessly browse 700,000+ movies and TV episodes from across your favorite streaming services, all in one place. Watch content from Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more.
- BRAVIA CORE – Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE, exclusively on select Sony TVs.
- X-WIDE ANGLE & X-ANTI REFLECTION – Every seat in the room is now the best seat in the room with enhanced viewing angles that preserves color when watching from the side and an anti-reflective screen that reduces glare in bright rooms.
- NEXT-GEN TV FOR GAMING– Get the most out of next-gen gaming with BRAVIA XR TVs featuring 4K/120Hz and BRAVIA Game Mode for increased frame rate and reduced input lag.
- WORKS WITH ALEXA – Through an Alexa enabled device, just ask Alexa to play music, launch video apps, turn up the volume, stream your smart camera, and more.
- GOOGLE ASSISTANT – Use your voice to easily find your favorite movies, shows, and music. Get answers on screen, control smart home devices, and more.
- ACOUSTIC MULTI-AUDIO – In addition to traditional TV speakers, two slim subwoofers and two sound positioning tweeters on the sides of the TV elevate the soundstage, enabling sound to follow the action for a truly immersive experience.