Seventh Generation Powder Laundry Concentrated, Free and Clear, 112-Ounce (Packaging May Vary)

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Product Description Life throws a lot of things at your laundry. With Seventh Generation's NEW Natural Powder Laundry Concentrate in your Standard or High Efficiency machine, you can use less and still see super-concentrated cleaning power. This biodegradable, plant-derived formula effectively removes dirt and grease without optical brighteners. Scented with whole essential oils & botanical extracts, or available in an unscented Free & Clear version. From the Manufacturer Laundry powder that’s filled with good things! This biodegradable, natural laundry detergent formula powers out tough stains, dirt and grease with a unique combination of enzymes and oxygen-based bleach. What are Optical Brighteners and Why Does Seventh Generation Not Use Them?Optical brighteners are synthetic chemicals that make fabrics appear brighter in the presence of ultraviolet light. They don't have anything to do with getting things clean -- they’re an optical illusion that makes our laundry seem brighter and whiter than it really is. Designed to intentionally remain behind on our clothes and linens, optical brighteners can rub off on our skin where they may cause a reaction that looks like sunburn.They're no fun for the environment either. Optical brighteners washed down our drains frequently survive wastewater treatment and escape into our lakes, rivers, and streams. Once there, they don't completely biodegrade and instead accumulate in fish. Seventh Generation's Promise to YouIt works: Unique concentrated formula removes stubborn stains, dirt and grease. Works great even in cold water. It's natural: USDA certified 71% biobased concentrated laundry detergent. Fragranced with essential oils and botanical extracts. We care: Plant based cleaning agents and enzymes work without dyes, synthetic fragrances or optical brighteners.Natural Laundry Detergent:Laundry powder designed for standard and HE machinesConcentrated laundry detergent powderFree of optical brighteners and synthetic fragrancesContains enzymes and oxygen-based bleachCloth diaper safeBiodegradable laundry detergent formulaRecycled paperboard, made with minimum 35% post-consumer contentAvailable in two varieties: Free & Clear and Real Citrus and Wild Lavender About Seventh GenerationSeventh Generation is one of the nation's leading natural brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for human health, air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Other Seventh Generation Products You'll Love Free & Clear Natural Fabric Softener SheetsFree & Clear Natural Oxy Stain RemoverFree & Clear Natural Laundry Detergent PacksFree & Clear Natural Laundry Stain RemoverFree & Clear Natural Fabric Softener


  • Fast acting enzymes and oxygen-based bleach remove even your toughest stains
  • A biodegradable formula free of optical brighteners, dyes, & synthetic fragrances
  • Super-concentrated: use less, same cleaning power
  • Fast acting triple-enzyme formula
  • Detergent designed for standard and HE machines

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