Description
Product Description
Pureology Hydrate Shampoo deeply hydrates normal to thick, dry, color-treated hair with key ingredients Jojoba, Green Tea, and Sage and a signature aromatherapy blend of Lavender, Bergamot, and Patchouli. Pureology is the 1st Professional Color Care Brand in the US with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.
Brand Story
Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. We created our high performing, vegan, ZeroSulfate fomulas while caring for our planet.
Features
- Moisturizing Shampoo: Hydrate vegan Shampoo deeply hydrates and moisturizes hair of all types and textures, but ideal for normal to thick, dry, color-treated and natural hair. Leaves dry hair hydrated
- Moisturizing Formula: This creamy, moisturizing formula works into a luxurious lather; emollient Jojoba leaves hair feeling hydrated, Green Tea supports scalp health, and Sage stimulates follicles
- Key Benefits: Moisturizes dry, damaged hair. Not just safe for color-treated hair but actively protects hair color. Hydrates all hair textures. Cleanses hair and scalp, leaving hair soft and touchable
- Suggested Use: Apply a dime-sized amount to wet hair at the scalp, emulsify into a rich lather and work it down to the ends. Repeat for extra cleansing. Follow with Hydrate Conditioner
- Trusted by salons and professionals, Pureology's shampoo formulas are sulfate-free, paraben-free, vegan, and safe for color treated hair. Try the full Hydrate range for maximum moisturizing benefits