The JJ Cole Backpack retrofits a super functional classic for modern, fashion-forward parents. With 10 convenient pockets to keep bottles cool, diapers organized, and everyday essentials safe and within quick, easy reach when you're on the go. This is a diaper bag made for comfortable carry, too. Go ahead and clip on the optional shoulder strap, attach the no-slip grips to a stroller, or opt for traditional backpack wear. Thoughtful features, a familiar design, made with parents in mind; JJ Cole's Backpack is your go-to, go-anywhere diaper bag.
- PRACTICAL AND POSH: The classic backpack redesigned for modern parents; Carry all the diaper bag essentials in comfort and style.
- WHAT BABY NEEDS: Features 10 pockets, including 2 exterior spaces for bottles; Built-in pouches on the interior for easy organization and space for the wipeable changing pad.
- FOR PARENTS, TOO: Convenient exterior slip pockets on the front provide separate homes for your phone and tablet; Zip pockets keep smaller essentials safe for the ride.
- WEAR YOUR WAY: Designed for wear as a backpack, messenger bag, or use the no-slip grips to attach to strollers and carts.
- UTILITY, CONVENIENCE, STYLE: Our mission is to provide products that resonate with the needs and wants of today's busy on-the-go parents.