Cold Calling Early Customers

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"I'm a timid engineer by training, so I was skeptical that I'd ever be interested in a book about cold calling, but Robert's book is amazing. It turns a smarmy field that I'd hate to enter into an analytical approach to getting customer leads while simultaneously creating actual value for the people you're talking to. I was particularly interested by his suggestion to pre-validate the market for a new product by cold-calling prospects, interviewing them for a writeup on your industry blog, and doing market research in the context of the interview. That's brilliant: it provides easy and obvious value for the guy on the other end of the phone while also getting you their undivided attention to discover how their life sucks and how you can create a product to make it better. Every business selling to businesses can learn something from this book."

- Patrick McKenzie, Kalzumeus Software

"Robert has ventured into (and conquered) an arena where few startup founders are willing to tread…cold calling. I’ve recommended this ebook to numerous colleagues looking for concrete advice on how to validate, launch or grow their startup over the telephone."

- Rob Walling, Author of Start Small Stay Small: A Developer's Guide to Launching a Startup

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B009390KSQ

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