Baxter of California Soft Water Pomade for Men | Shine Finish | Light Hold | Hair Pomade | 2 fl. Oz

Product Description BENEFITSA fortifying, light hold pomade for sleek looks. This pomade shapes and controls your hairstyle while delivering a sleek, non greasy shine. Wheat proteins fortify and nourish to keep hair looking and feeling healthy. INGREDIENTS Water (Aqua), PEG 40 Hydrogenated Castor Oil, Steareth 20, C12 15 Alkyl Benzoate, Propylene Glycol, Oleth 10 Phosphate, Glycerin, AMP Acrylates/Allyl Methacrylate Copolymer, Disodium EDTA, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Octyldodecyl Neopentantoate, Potassium Hydroxide, PPG 5 Cetheth 20, VP/VA Copolymer, Butylparaben, Ethylparaben, Isobutylparaben, Methylparaben, Phenoxyethanol, Propylparaben, , Fragrance (Parfum), Blue 1, Red 33. Brand Story Thoughtfully curated collection of superior hair, skin, and shave essentials is designed to unleash what makes you, you. From the Manufacturer   Soft Water Pomade Baxter of California's Soft Water Pomade is styling pomade for men’s hair, offering Light Hold / Enhanced Shine. Usage Rub a small amount of pomade into the palm of your hand and apply to damp or dry hair. Use more product for increased hold and style. For optimum results, use with Baxter of California Daily Protein Shampoo and Daily Moisturizing Conditioner. The Baxter pomade series can be mixed and matched to achieve a multitude of hair options and solutions. What It Does Water based and easy to rinse out, the light to medium hold formula easily disperses throughout the hair, delivering clean, flexible control, natural, non-greasy shine, and textured separation to styles. Applying product to wet hair will provide more of a wet look finish. Applications to dry hair will give less definition, but more of a matte natural look. Ingredients Water (Aqua), PEG-40 Hydrogenated Castor Oil, Steareth-20, C12-15 Alkyl Benzoate, Propylene Glycol, Oleth-10 Phosphate, Glycerin, AMP Acrylates/Allyl Methacrylate Copolymer, Disodium EDTA, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Octyldodecyl Neopentantoate, Potassium Hydroxide, PPG-5-Cetheth-20, VP/VA Copolymer, Butylparaben, Ethylparaben, Isobutylparaben, Methylparaben, Phenoxyethanol, Propylparaben, Fragrance (Parfum), Blue 1, Red 33. About Baxter of California Welcome to cutting-edge skincare created by Baxter Finley in 1965. It started with a single product: Super Shape, a men’s skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough was no gimmick. Suddenly guys got grooming. In the years since, Baxter of California pioneered a comprehensive range of products tailored to a man’s needs. Years of research by our experts proves that all skin is not created equal. Our approach is science plus nature, built from the ground up in California. We may be old school in concept, but we’re high-tech in practice. Bottom line: Finley’s dry skin began a revolution. Baxter’s legacy meets advanced research: This is the evolution of men’s grooming. Finish by applying a light-medium application of pomade. Applying pomade to dry hair helps achieve a more matte finish, while applying to wet hair will give you more of a semi-wet look. Light applications of pomade provide style and direction. Heavier applications of pomade provide more hold. Recommended Products Daily Protein Shampoo Daily Moisturizing Conditioner Cream Pomade Hard Water Pomade Nutrient enriched shampoo for men, suitable for all hair types. Nutrient enriched conditioner for men, suitable for all hair types. Styling pomade for men’s hair, offering Light Hold / Soft Finish. Styling pomade for men’s hair, offering Firm Hold / Pliable Texture.