Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)

$177.4923% OFF
Free shipping
Average: $230.77
(160 reviews)

Description

Product Description To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. About the Author Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals Professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

Features

  • This is only the Book. You need to purchase the Bundle to get the Smart Connect Code

Product Stats

Amazing
Great
Average
High
This is a great price to buy! There's a 84% probability this price will be higher. Our advice is Buy it now.
Buy on Amazon

Product details

EAN

9781259548147

ASIN

1259548147

Related products

FAQs

Advertising And Promotion An Integrated Marketing, is it available on Amazon?

Yes! But at Pricepulse we inform you when is the lowest price to buy the Advertising And Promotion An Integrated Marketing

Should I buy the Advertising And Promotion An Integrated Marketing now?

This is a great price to buy! There's a 84% probability this price will be higher. Our advice is Buy it now.

What is the current price of Advertising And Promotion An Integrated Marketing?

Its current price is $177.49

What was the lowest price for the Advertising And Promotion An Integrated Marketing?

The lowest historical price was $87.74